PARTING SHOT
Look
at this grotty flier for John Carpenter's Halloween
(1979). Must've been for a screening on the 'grindhouse'
circuit, which YOU, yeah you, might know by its sanitized
name, the 'drive-in' circuit -- c'mon, this is quickie
filmmaking for quickie
profit, you think they're only gonna show these flicks
in big outdoor pastures where you have to watch the
movie from your parked car? That's an image strictly
from the Midwest and California. What about in the
middle of New York City? How about all those hundreds
of thousands of people who don't have cars because
they live in inner cities and they walk and take buses
and subways everywhere? If you just show movies at
drive-ins, you're missing the ticket purchases of
a whole bunch of Americans right there, and people
who live in inner cities certainly make a worthwhile
target market for exploitation flicks (you know, they're
tough 'blue-collar' cusses, used to or at least well
aware of the hard knocks of street life, the evil
that men do, etc., and they ain't gonna settle for
no namby-pamby entertainment, give 'em EXPLOITATION
all the way, 'cause smart and dumb 'blue-collar' 'hard
knocks' cityfolk alike can handle their movie-goin'
kicks raw and raunchy). Of course, they could get
a ride out to a drive-in with someone they know who
has a car, but how often is that gonna happen? The
person you know with a car also has to be someone
you'd wanna go see I Dismember Mama or Bloodsucking
Freaks or Beneath the Valley of the Ultravixens
with, so you know, most of yer relatives aren't gonna
be able to help ya (at least not without causing a
mild family scandal). But not to worry, because back
in the day any canny grindhouse circuit entrepeneur
knew to put sleazy theaters (you know, grindhouses)
in the inner cities so all that the carless street-life
mob had to do to buy tickets was walk right around
the corner from the rowhouse apartments and the rowhouse
storefront strip joints and corner bars etc.
But
anyway, where is the grindhouse circuit today? Has
Hollywood truly taken completely over? It seems that
all Hollywood had to do to kill the grindhouse circuit
was make sure there was at least one of their big-budget
action movies (or gross-out comedies) with at least
one Hollywood star famous for his/her ass-kicking
(or gross-out humor) and sexiness (or goofiness/"cuteness")
showing in every neighborhood.
Of
course, that's not true. Back in the glory days of
the grindhouse circuit, there were big-budget Hollywood
movies showing in the same towns with just as simple
of an intent and just as simple of a star system tempting
the masses. Even with this competition, there was
still a market for grindhouse fare, so why isn't it
being tapped into now? Simple: the invention of the
Video Cassette Recorder. To paraphrase the Buggles,
'twas videotape that killed the grindhouse star. (The
modern analogue to 'grindhouse circuit' is 'straight-to-video.'
And it's not as much fun.)
Ah,
but we still have exploitation movies that run in
our movie theaters, no doubt about it. It's just that
now they cost anywhere from 40 to 100 million dollars
to make and star Tom Hanks, Arnold Schwarzenegger,
Val Kilmer, Denzel Washington, Ashley Judd, Gary Sinise,
Keanu Reeves, Sandra Bullock, Michael Caine, Sharon
Stone, Billy Crystal, Samuel L. Jackson, Ryan Phillippe,
John Leguizamo, Brad Pitt, Nick Nolte, John Travolta,
Kurt Russell, Halle Berry, Michael Douglas, Kevin
Bacon, Mel Gibson, Gary Busey, Julia Roberts, Michelle
Pfeiffer etc. This new breed of big-budget B movies
can be fun....but not as much fun.
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